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Mark Hurd on LinkedIn: How Discovering Obscure Patterns Leads to Valuable Insights

The magic of data mining and analytics is in discovering patterns and correlations that intuitive judgment could never divine: the finding, say, that 30-somethings who shop for silk shirts also tend to buy hybrid cars. Or that late-morning credit card purchases are more likely to be fraudulent than those made in the afternoon.

This data-based discovery is getting more productive as data sets grow larger and as the science moves beyond the commercial frontiers of product placement, customer acquisition, and fraud detection into the realms of disease prevention, education, agriculture, healthcare, and even professional sports.

Big data analytics isn’t just changing the ways companies and industries do business. It is changing the world for the better.

Consider these five eye-opening advances…

Read more at LinkedIn.

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