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In The Press

With his extensive background in technology and leadership of some of the world’s top companies, Mark Hurd has been featured in several major news publications, including CNBC, Forbes, and USA Today. Sharing his thoughts on the latest in enterprise technology, Oracle announcements, or contemporary industry topics such as artificial intelligence, Mark is a frequent guest on CNBC and has been interviewed by industry influencers such as Kara Swisher from Recode. Other media appearances feature Mark Hurd at Oracle events and conferences. CNBC followed Mark for a day at Oracle OpenWorld as he addressed audiences, hosted panels, and spoke with customers. Find recent articles, videos, and other content featuring Mark Hurd and his latest thoughts on the technology industry.

Mark Hurd SmarterCX

SmarterCX

10 Quotes from Oracle CEO Mark Hurd on the Evolution of Sales and Customer Experience at ModernCX 2019

At Oracle’s 2019 Modern CX conference, Oracle CEO Mark Hurd and Executive Vice President and General Manager Rob Tarkoff discussed the “Experience Economy” and how it influences the customer experience.

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The “Experience Economy” is a result of the changes taking place across today’s customer journey. Consumers drive the innovation through a need for a seamless customer experience from start to finish.

“These processes won’t work stand-alone…” Mark explained. “The service experience gets touched by the sales experience which gets touched by the marketing experience. The customer doesn’t delineate whether I’m engaged with you on the web versus when I’m engaged with you on the phone or in person. It’s all one experience. The ability for us to leverage that…from one part of the relationship to the other is key, and to make sure at every turn, we do it in a way that’s helping the customer advance their agenda as opposed to just advancing our agenda.”

Find more quotes from Hurd on customer experience in the full article.

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Mark Hurd Forbes

Forbes

Mark Hurd: As Companies Move To Cloud To Shed ‘Technical Debt,’ Expect Industry Consolidation

During Oracle Media Days, CEO Mark Hurd predicted companies will make a shift to the cloud for data storage and management as a means of alleviating the high cost of maintaining on-site data centers and outdated IT infrastructure.

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Managing decades-old IT and data storage equipment is extremely costly for businesses. Mark predicts organizations will opt for cloud solutions as a way to reduce spend and keep pace with the competition.

“By the early part of the next decade, 40 percent to 50 percent of workloads will be in the cloud,” Hurd predicted. “Last year alone, 15 percent to 17 percent of data centers in the United States closed. That shows that companies are getting out of their fixed spend.”

As Hurd sees it, the shift to the cloud will also cause a shift in the number of cloud suite vendors available to customers.

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Mark Hurd Forbes

Forbes

Oracle’s Mark Hurd: The Cloud Represents A Fundamental Business Model Shift

In his keynote at Oracle Modern Business Experience, Oracle CEO Mark Hurd discussed the shift toward the cloud as a business model rather than a technology.

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Oracle CEO Mark Hurd believes the cloud is a business model for future growth. He calls cloud a way for executives to make decisions that propel their organizations forward and optimize spending.

“Why has cloud stuck over the course of 10 years? It’s not a technology. It’s really a business model,” Mark explained. “At its core, it simply drives down capital expenditures, reduces labor, creates certainty of outcomes, and reduces the cost of overall maintenance. In the end it costs less. And while it does all that, it’s actually more reliable, more secure. And it gives you access to more innovation.”

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Mark Hurd CRN

CRN

Mark Hurd's 10 Most Provocative Statements At Oracle Media Day

Speaking to reporters at Oracle Media Days, CEO Mark Hurd discussed growing demand for SaaS applications and an opportunity to lead in the market.

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Oracle CEO Mark Hurd spoke to reporters about the SaaS market and discussed how artificial intelligence will be delivered to business users through application suites, not standalone applications.

“There’s just incredible levels of interest in getting out of these old legacy systems and getting into these modern SaaS systems with all the new modern features that come with it.”

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Mark Hurd Bloomberg

Bloomberg

Oracle's CEO Mark Hurd Sets Goal to Own Half of Apps Market, Besting SAP

In an interview for Bloomberg Television, Oracle CEO Mark Hurd discussed the company’s opportunity to lead the web-based corporate applications market.

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Speaking with Executive Editor at Bloomberg, Tom Giles, Oracle CEO Mark Hurd shared his vision for Oracle to become the SaaS leader.

“Today, there’s no one with more than 50 percent,” Mark said. “In fact, the highest application percentage of any company in any segment is sort of mid-20s. This generation will see a leader that’s much more material than that, and I volunteer us to do it.”

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Mark Hurd Forbes

Forbes

3 Artificial Intelligence Predictions From Mark Hurd

Oracle CEO Mark Hurd offered his predictions for AI at Oracle OpenWorld 2018.

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Oracle CEO Mark Hurd used one of his two Oracle OpenWorld 2018 keynote presentations to share his thoughts on the future of artificial intelligence and offer three big predictions about AI for 2025.

By 2025, Hurd predicts that all cloud applications will have integrated AI capabilities and 85 percent of customer support and customer experience interactions will be automated. He also predicts that nearly 60 percent of the IT jobs that will exist in 2025 haven’t been invented yet.

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Mark Hurd Business Insider

Business Insider

Oracle CEO Mark Hurd Plans to Double Oracle’s Cloud Apps Revenue

Oracle CEO Mark Hurd wants to bring every customer to the cloud, boosting Oracle’s applications business.

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Oracle CEO Mark Hurd joined Business Insider’s Becky Peterson in the lead-up to OpenWorld 2018 to discuss Oracle’s cloud strategy. Highlighting Oracle’s opportunity for growth, Hurd noted that Oracle’s applications revenue — an $11-billion business in the 2018 fiscal year — could grow to $20 billion or more in revenue if Oracle’s on-premises customers all switch to its cloud services.

“You don’t need servers, you don’t need data centers, you don’t need anything if it’s not there to support applications.”

Hurd pointed to 11% year-over-year revenue growth in Oracle’s applications segment for 2018 as evidence that the company’s strategy is working.

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Mark Hurd Barron's

Barron’s

CEO Mark Hurd Says Oracle’s Customers Will Come to the Cloud

The move from on-premises solutions to cloud-based applications is a marathon that Oracle intends to win in the long term.

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At Oracle OpenWorld 2018, CEO Mark Hurd shared his belief that an autonomous defense system, which can identify malicious attacks on Oracle’s cloud, is a key benefit that will compel many on-premises customers to make the switch to cloud services in the near future.

“This is the biggest technical release in our history. There is no question about its impact on helping cloud sales.”

While at Oracle OpenWorld, Hurd urged investors and analysts to take the long view on Oracle’s cloud transition.

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Mark Hurd Diginomica

Diginomica

Oracle OpenWorld 2018: Mark Hurd Revisits and Updates His 2015 Predictions

At Oracle OpenWorld 2018, Oracle CEO Mark Hurd reflected on the accuracy of predictions he made in 2015, before giving his audience some big ideas about the future.

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Mark Hurd’s keynotes at Oracle OpenWorld often feature predictions about key technology trends. At Oracle OpenWorld 2018, Hurd looked back at some bets he made in 2015 before offering new predictions for 2025.

“All cloud apps will include AI [by 2025]. AI will be integrated in all of those applications. The same will be true of blockchain.”

Hurd has previously called AI a feature that will be present in all business applications by 2025, rather than as a standalone application. During one of his keynotes, he made the same prediction about blockchain capabilities.

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Mark Hurd The Register

The Register

Oracle's priorities for 2019? Applications! Automation! Integration!

Oracle prioritizes expansion and feature implementation for its applications business, and Oracle CEO Mark Hurd notes a desire to take the lead in the apps market.

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Oracle’s applications business is growing as new artificial intelligence capabilities are added across cloud its application. Oracle CEO Mark Hurd, noting that no vendor has a majority market share in the cloud applications market, predicted, “this generation will see a leader that’s much more material… and I volunteer us to do it.”

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Mark Hurd Bloomberg

Bloomberg

Mark Hurd on Global Applications Trends and the Applications Market

In an exclusive interview with Bloomberg’s Tom Giles, Mark Hurd discusses global economic shifts and the growing applications market.

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Hurd describes the strong growth of consumer IT relative to business IT spending and strong growth in the applications market as companies transition to the cloud. Citing particular demand for back-office applications like enterprise resource planning and human resources, Hurd notes opportunities for growth and the potential for a more dominant leader to emerge in the space.

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Mark Hurd Forbes

Forbes

Mark Hurd on Industry Changes and Future Trends

Forbes interview host Steven Bertoni and Mark Hurd discuss current IT environments, future technology trends and modern business leadership essentials.

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Hurd notes that IT environments have shifted back towards vertically-optimized stacks while transitioning to the cloud. This departure from disparate systems from multiple vendors increases efficiency and security while reducing maintenance costs and allowing for more innovation.

It costs less, it’s actually more secure, and you get a ton more innovation at the same time.”

Hurd describes how transitioning to a cloud service company has allowed Oracle to access new types of customers through investment in cloud technologies and data center expansion. Hurd also talks about how the company is competing against companies like Amazon, Microsoft, Salesforce, and SAP.

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Mark Hurd Wall Street Journal

Wall Street Journal

Mark Hurd on Corporate IT Spending

At this year’s Oracle CloudWorld in New York City, Mark Hurd examined ongoing changes in corporate IT, as economic growth and technological advancement affect businesses worldwide.

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During his keynote, Mark Hurd outlined key factors for corporate IT investment, including economic growth and a need to upgrade existing systems. Hurd noted that growth in IT spending will allow companies to both update legacy systems and innovate, positioning them to better compete against emerging disruptors.

“They’re disrupting your business with a brand new business model […] they’ve disintermediated an industry.”

Hurd also pointed out the impact of increasing economic growth in the United States as corporate tax cuts and global GDP growth encourage IT spending, driving growth through reinvestment in the business and job creation. Alongside future IT investment, Hurd shared his forecast on the enterprise cloud market, seeing increased integration of artificial intelligence in cloud platforms and applications and the emergence of a few dominant cloud service providers.

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Mark Hurd Diginomica

Diginomica

Mark Hurd on the Transformation of Enterprise IT

In a conversation with industry analysts, Mark Hurd provides his perspectives on the transformation of the enterprise IT business model and how the tech industry will adapt to demands for a new type of solution.

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Citing industry history, Mark Hurd identifies the current predicament facing businesses, which are accustom to purchasing parts and systems individually from a variety of vendors and using systems integrators to merge them. Hurd points out that this model requires constant maintenance to sustain, which detracts from a business’s ability to produce new products and services.

“It’s gotten to the point with these customers where 90% to 95% of their budget is maintenance and they simply can’t afford to innovate.”

Cloud technology has started to change this approach, allowing businesses to simplify, lower costs, and improve security. Recalling his predictions from Oracle OpenWorld 2017, Hurd highlights the shift away from corporate data centers to provider-managed cloud solutions, reducing maintenance costs. Finally, he suggests that the pace of this transformation may drive on-premises solutions to extinction as their value propositions become harder to prove.

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Mark Hurd CNBC

CNBC

Mark Hurd on Artificial Intelligence

During a CNBC Exclusive interview with Jon Fortt, Mark discusses cloud technology, artificial intelligence, and the impact General Electric’s stock market performance is having on the industry.

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Mark Hurd states that artificial intelligence is currently a big trend in the tech industry with many new companies saying they are in the business. According to Mark, many of these claims are unsubstantiated and possibly a company’s attempt to impact their stock prices.  Nonetheless, Mark sees the potential for artificial intelligence to have a large impact on the way companies service their customers, and the way employees work and people live.

“Everybody in the [Silicon] Valley is saying they’re in AI…most of the time, it’s just nonsense.”

Mark Hurd also weighs in on General Electric’s declining stock prices. He states that what is currently happening within the company must be deep-rooted, however the company still has tremendous opportunity available to them.

“Whatever is going on at GE this obviously has deep roots…but at the end of the day, they’re in some very good businesses…[businesses] that have the opportunity to provide lots of information, lots of data, and they can modernize those businesses… I think they have a tremendous opportunity to monetize those data sets.”

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Mark Hurd CNBC

CNBC

Mark Hurd at Oracle OpenWorld 2017

Follow Mark on a typical day at Oracle OpenWorld as he meets with customers, attends roundtables, and gives a keynote address at Oracle’s annual enterprise technology conference.

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With an early morning start, Mark Hurd has a full day of executive meetings, panels with politicians, and addressing crowds. Over the course of the day, Mark speaks with visitors from across the globe.

Mark’s Oracle OpenWorld keynote address this year tackled the multitude of challenges facing top companies in 2017, from cybersecurity breaches to industry disruptors. Mark revisited some of his predictions on the future of the cloud from previous Oracle OpenWorld keynotes, noting that his numbers were in line with other industry research. Speaking with executives from companies such as FedEx and Gap, Inc., Mark discussed the necessity for scalable technology and streamlining of data from complex logistical processes, touching on how companies are using Oracle Cloud applications to innovate.

Over the course of Oracle OpenWorld he will have interacted with around 675 customer representatives.

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Mark Hurd Forbes

Forbes

The Inevitability of Cloud Transitions

In an in-depth Q&A piece for Forbes BrandVoice, Mark talks with the chief editor of Oracle’s Point publication, Aaron Lazenby, about innovation in the cloud space.

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Breaking down the opportunity, Mark explains that the benefits of the cloud are twofold: not only is it innovative, but it significantly cuts costs.

“There’s a lot of pressure on companies to perform,” says Hurd. “Executives need ample flexibility to respond to the market. That means both reducing costs and increasing innovation.” 

The innovation in the cloud is continuous, Mark says. Consumers expect immediate gratification, so the ability for the cloud to constantly update features is advantageous on many levels. Catalyzing that innovation is an increase in development and testing, which, Mark predicts, will vastly increase in the next decade as a result of cloud capabilities. 

In turn, future CIO responsibilities will shift accordingly. CIOs will become more focused on navigating their enterprises towards lower cost infrastructure, while IT industry leaders consolidate and simplify in the name of cost-efficient innovation.

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Mark Hurd Recode

Recode

Interview with Kara Swisher

In a podcast interview with Recode’s Kara Swisher, Mark discusses Oracle’s decision to transition into cloud computing. Mark claims that you need three things to make this change: a differentiated system, sufficient investments, and patience.

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The cloud is the future; it is the fastest growing service in the enterprise industry. To compete with startups, the transition was necessary, but risky, Mark says. During the creation of the cloud product, there could be no sales and thus no income, so it requires both speedy development and the patience to see the return on the investment.

“We made the decision to go at this hard three or four years ago, changing virtually everything in the company,” Mark said. “We made the decision to build all these global data centers, to deploy this technology and to do it fast.”

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Mark Hurd CNBC

CNBC

Oracle is Different than Amazon

After shares for Oracle opened at an all-time high at $51.62 in mid-June 2017, Mark joined CNBC’s Squawk Alley to talk about the company. Many consider Amazon to be one of Oracle’s biggest competitors, but Mark notes that they are fundamentally different in their offerings.

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“We’re different than Amazon. Amazon offers infrastructure, and they started in infrastructure,” Mark said. “We’re a differentiated intellectual property company. We make applications. We make platforms, databases, Java, business intelligence, analytics, machine-to-machine capability embedded in those applications.”

Mark says it comes down to scale, asserting that Oracle has the most application offerings and in turn reaches a quarter of the world’s infrastructure. The next step is AI.

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Mark Hurd CNBC

CNBC

The race to $10 billion Cloud Revenue

Joining CNBC’s Squawk Alley, Mark talked about Oracle’s superior offerings compared to Salesforce and Amazon. While Salesforce is scaling up at a faster pace to $10 billion in cloud revenue, Mark exuded confidence that Oracle will far surpass that mark.

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“Are we going to stop at $10 billion? Are you kidding? So this is a tremendous opportunity for us to grow and blow way past $10 billion,” Mark said.

 Mark also discussed Amazon: given that Amazon built their infrastructure years ago, Oracle can use this information as a competitive advantage, Mark says. This work is paying off, and Oracle recently announced a new partnership with AT&T, moving enormous amounts of data to Oracle’s systems.

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Mark Hurd USA Today

USA Today

Mark Hurd on Building a Cloud Arsenal

In an interview with Jon Swartz at USA Today, Mark speaks about the strengths of Oracle as a cloud computing company. While Oracle came later to the cloud industry, Mark says that the infrastructure they built is fresher than competitors’.

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Even amidst heated competition from Amazon and other rivals, Mark is optimistic. “They can say what they want, but our strategy and momentum are irrefutable — we are the fastest-growing cloud company at scale,” Mark said.

The industry’s race for the cloud is in its early days, but it is expected to accelerate in coming years. To keep up momentum and establish their space in the competition, Mark is prioritizing growth, intending to expand its acquisition of cloud start-up NetSuite.

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