Mark Hurd: Using the cloud simplifies IT. Companies need to move away from the old paradigm, where everything is do-it-yourself: get a bunch of disparate parts – a server, an operating system, middleware – all from different suppliers or vendors and spend a lot of time trying to integrate those.

The products should be made to work together, designed to work together from the ground up. We’ve seen a lot of that occur in the consumer part of the world, what you see today in smartphones and tablets and so forth. Things are tightly integrated from the ground up. You can press a button and get applications directly off the Internet.

You have somebody else doing all of the work – all of the operational work, all of the R&D, procuring all the parts, integrating all the parts, doing all the testing. And all of that is done now for you and delivered to you as a service.

It’s simply easier.