Consumer IT, 10 years ago was a couple hundred billion dollars. It is now 1 trillion. It used to be that that a consumers IT spend was a printer in the home, a PC in the home, and a modem. Now it is iPhones, iPads, and applications galore. Companies have spent basically the same amount of money over the last 10 years. So think of this as a business problem.
Mark Hurd on growth of consumer ITAdministrator