Monthly Archives: October 2015

Mark Hurd on LinkedIn: How Discovering Obscure Patterns Leads to Valuable Insights

The magic of data mining and analytics is in discovering patterns and correlations that intuitive judgment could never divine: the finding, say, that 30-somethings who shop for silk shirts also tend to buy hybrid cars. Or that late-morning credit card purchases are more likely to be fraudulent than those made in the afternoon.

This data-based discovery […]